Activation Services

Direct Marketing – Integral provided direct marketing services for “street level” activation for the mobile money delivery channel. Our mandate covered a comprehensive range of services including collateral production and distribution, engagement of outsourced sales force and channel management.

Youth Marketing – Integral works with the telecommunications giant on its Youth Marketing platforms by activating branded messages across pre-selected university campuses in Nigeria.

Conferences – Integral is the official Nigeria representative of Soccerex (the world leading football business conference) and delivered a west Africa event under the patronage of the Executive Governor of Lagos State and the Lagos State Football Association.

POS Agency – Integral manages MTN’s regional point of sales, merchandizing, collateral deployment and retail sales function within selected regions in Nigeria and work as a regional SIM activation agency.

Event Management – Integral advised First Bank on their acquisition of National Supporter status during the FIFA U17 World Cup in 2009, when Nigeria hosted this global tournament. We coordinated all brand activations across the 9 host cities in Nigeria.

Event Management – Integral event produced an exclusive and entertaining theater production designed for Rand Merchant Bank as a “Thank You” networking evening for their key stakeholders.

Digital marketing – Integral has developed a number of digital marketing initiatives and social media engagements for Pepsi, including fantasy football engagements, digital promotions and digital content sponsorships.

Corporate Hospitality – Integral works with Nigeria’s number 1 lager beer and delivered an end-to-end corporate hospitality solution for the winners of a nationwide sales promotion on a trip to Brazil in the summer of 2014.

Sales Activation – Integral delivers cutting edge advice and implementation to Smile, assisting to increase the brand awareness and consideration within key pre-determined locations.  

Integrated Activation – Integral is working on a number of marketing initiatives with Colgate including trade marketing interventions, POS deployment and retail engagements.

Brand Ambassador – Integral holds the exclusive commercial rights to Blessing Okagbare in Africa. Blessing has been engaged in recent times to be the brand ambassador for First Bank and the Proctor & Gamble.

Corporate Hospitality – Integral coordinated the corporate hospitality services for Verve for winners of a consumer promotion where winners traveled to experience a mega sports event in Brazil.