Rights Owners Engagement
Integral consults for Arsenal Football Club and brokered the regional sponsorship deal on behalf of the Premier League club for 5 African territories with Airtel.
Integral successfully agreed a season long partnership between SuperSport and bet9ja on a tactical association advertising package for the English Premier League broadcast.
Integral partnered with OSMI for the FIFA World Cup, Brazil and brokered broadcast partnership deals on behalf of both UBA and Honeywell.
Integral’s street tested Fair Market Value methodology was used to ensure that Access Bank secured a 2-season tactical association partnership deal for the English Premier League broadcast.
The Organizing Committee of the National Sports Festival engaged Integral sponsorship sales acumen which resulted in Integral delivering Union Bank as Official Bank Sponsor and Power Horse as Official Energy Drink Sponsor for the Eko 2012 Games.
Integral worked with the FIFA Beach Soccer event and delivered sponsors across key commercial categories – FCMB as Official Banking Partner and Power Horse as Official Energy Drink Partner.