Airtel Rising Stars (ARS) – Integral works with Airtel as consulting & activation agency on the Airtel Rising Stars (ARS) project, the biggest youth football development programme in Nigeria. Integral provides turnkey services, managing the entire project management, event management, talent management, coordination and event production.
UEFA Champions League Broadcast Sponsorship – Integral developed a crack sponsorship leverage Master Plan, having counseled the bank on the sponsorship acquisition of the UEFA Football Competitions on television. The season long sponsorship generated excellent brand visibility, positioning and significant business patronage.
Airtel 1 Mic Campus Activation – Integral worked with Airtel to activate 10 key cities across Nigeria. This multilayered project involved various leverage legs – experiential, digital and traditional media – culminating in a national grand finale.
NUGA Games Activation – Integral worked with Diamond Bank and assisted the bank in it’s sponsorship property selection of the NUGA Games as the appropriate platform for the launch of its SWAG account which was specifically targeted at students. For the first time ever in NUGA history, a first class music concert was delivered on the university campus.
Arsenal Sponsorship – Integral was engaged by Sterling Bank to assist the bank in the leverage activation of their sponsorship rights from their Official Debit Card Partner status with Arsenal Football Club, in Nigeria. Integral advises the bank on all asset exploitation channels in order to achieve maximum return on investment, and has activated corporate hospitality services for promo winners in the Gunners promo for the 2014/15 football season.